The goal was to create engaging and informative content across multiple platforms to increase awareness and participation in the Spring Cleaning Week, running from May 21-25.
Social Media Content:
- Developed visually appealing and engaging posts for Facebook and Instagram.
- Focused on promoting the benefits of community involvement and the specific services available to residents during the campaign period.
- Included eye-catching graphics, compelling captions, and a call-to-action to join the cleanup efforts.
Paid Social Campaign:
- Designed targeted ads for Facebook and Instagram to reach a broader audience.
- Utilized demographic and interest-based targeting to ensure the ads reached residents of Fjarðabyggð municipality effectively.
- Monitored and optimized the campaign performance to maximize engagement and participation.
Display Ads:
- Created display ads for local media websites to reinforce the campaign message and provide additional touchpoints for residents.
- Ensured that the design was consistent with the social media content for a cohesive brand presence.
- Designed printed advertisements for the local newspaper to reach residents who prefer traditional media.
- Focused on clear, concise messaging and attractive visuals to capture readers' attention and motivate them to participate.
Outcome:
The campaign successfully raised awareness about Spring Cleaning Week, driving increased participation and community engagement. The integrated approach across social media, local media websites, and print ensured that the message reached a diverse audience, making the campaign a resounding success.
