Newspaper stand design and advertising
2023
At the start of 2023, Fréttablaðið, the most-read newspaper in Iceland at the time, decided to change its business model. Previously delivered to people's doorsteps every morning, the paper shifted to offering the newspaper in supermarkets. Our task was to create the actual newspaper stands and develop adverts for print and radio to promote this new distribution channel.
We designed eye-catching and functional newspaper stands that aligned with Fréttablaðið’s brand identity, ensuring they stood out in supermarket settings. These stands were strategically placed to attract attention and facilitate easy access to the newspaper.
In addition to the physical stands, we created a series of print and radio advertisements to inform the public about the new distribution method. The ads emphasized the convenience and accessibility of picking up Fréttablaðið while shopping, reinforcing the newspaper's presence and reach.
