Brand identidy and product design.
2020 - 2024
Together with the creative team behind Múli Craft Brew in Egilsstaðir, ath studio developed the Múli brand and took care of their product designs. Múli Craft Brew is all about fun, with strong roots in the East of Iceland, and aims to bring people together through humor and unique, exotic ingredients.
We worked closely with the brewery to create a brand that reflects their playful spirit and commitment to quality. The product designs were crafted to capture the essence of Múli Craft Brew, emphasizing both the lighthearted messaging and the distinctive flavors of their craft beers.
By integrating humor and a sense of community into their branding, Múli Craft Brew stands out in the market, offering a full craft beer experience that resonates with their audience. The result is a brand that not only highlights the unique characteristics of their beers but also celebrates the vibrant culture of the East of Iceland.
